Tradeshow dedicated to flowers & plants


21-23 March 2017

Malmö, Sweden



Why an expo for the Nordics?
  • On request of several former participants the next edition will be set up.
  • The Nordic region (Scandinavia & Baltic states) counts together >32 million inhabitants.
  • Scandinavian countries have the highest GDP in Europe.
  • A strong growth of the Swedish economy: 4.1% in 2015 and an expected growth of 2.9% in 2016 (source: Financieel Dagblad).
  • Stable growth in other Scandinavian countries, good prospect for econo-mic growth in Baltic States.
  • Strong growing demand for flowers in Sweden: 9,8% in 2015 and 6.0% from January-July 2016 (source: VGB).
  • High consumption of plants and flowers.
Why exhibit?
  • Expend your activities to the Nordic region in an easy and affordable way.
  • Lots of professionals found their way to the first edition in 2015.
  • Visitors represent a.m. wholesalers, retailers, DIY, garden centers and florists.
  • 140 exhibitors from 10 countries participated already in 2015.
  • Make use of the multichannel visitors’ promotion organized by the fair targeting florists, retail chains, DIY, garden centers and other professionals.
  • Get yourself updated with the latest developments in the flowers & plants market in Sweden.


Provisional program 2017

Seminar by Eva Dahlqvist (Benefits of nature)

Seminar “How to increase sales with awards” by Patrik Vilsmyr of Mäster Grön

Workshop by Benjamins Botaniska Floristik Coaching

Seminar Intogreen by Robert Roodenburg (VGB)

Seminar Consumer Segmentation by Marc Eijsackers (Flower Council Holland)

Seminar Social Media in the Horticultural Sector by Marc Eijsackers (Flower Council Holland)

Seminar “In the head of an entrepreneur” by Hanna Wihlorg of Orevads Handsträdgård

Seminar how to involve the next generation in your company by Håkan Wallin (Solgården)

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Add to My Calendar 2017-03-21 09:00:00 2017-03-23 17:00:00 Europe/London Nordic Flower Expo Malmö, Sweden info@nordicflowerexpo.com

Partners & Ambassadors

What to expect

Platform for growers, traders and buyers of flowers, plants and young plants.
Get yourself updated with the latest developments in the horticultural market in Scandinavia.
Enjoy the 3 day- demo program for florists with various floral designers.
Attend an extensive seminar program with relevant topics.


Mässgatan 6
215 32 Malmö
+46 40 631 11 10



Nordic Flower Expo is organized by:
BureauSierteelt.nl B.V. (The Floral Agency)
Kanaalpark 140
2321 JV Leiden
The Netherlands
+31 (0)71 870 10 68

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